Tenth Lecture - Agenda Setting

In this lecture we learnt that agenda setting is a theory, but like all good, solid theories is all a bit obvious really.

What is Agenda Setting?
The four agendas;
  1. PUBLIC AGENDA - the set of topics that members of the public perceive as important
  2. POLICY AGENDA - issues that decision makers think are salient (ie. legislators)
  3. CORPORATE AGENDA - issues that big business and corporations consider important
  4. MEDIA AGENDA - issues discussed in the media 




Two main types of Agenda Setting Theory
First Level Agenda Setting Theory: This is for the most part studied by researchers and emphasis's the major issues and 'the transfer of the salience of those issues.' At this level the media suggest what the public should focus on through coverage.

Second Level Agenda Setting Theory: This is essentially, how the media focuses on the attributes of the issues. The media suggests how people should think about an issue.

The Agenda Setting Family
  1. Media Gatekeeping
  2. Media Advocacy
  3. Agenda Cutting
  4. Agenda Surfing
  5. The diffusion of News
  6. Portrayal of an Issue
  7. Media Dependence

Ninth Lecture - News Values

At the beginning of this lecture we discussed the definition of news values.
Which was, the degree of prominence a media outlet gives to a story, and the attention that is paid by and audience.

We learned that news values are;
  1. Impact - news is anything that makes an audience say 'Gee Whiz!'
  2. Audience Identification - news is anything that's interesting that related to what's happening in the world
  3. Pragmatics - ethics, current affairs
  4. Source Influence - journalism loves to hate public relations
News values/services vary across different countries.

News Values - at work


jk

Most newsworthy information


Important details



Other general information
Background information






During this lecture we learnt a very important moto in the journalism industry;

If it bleeds it leads!
If it's local it leads!

This moto means that if the story has something to do with bleeding ie. war, shootings etc., then the story will lead but also if the story is local IT will lead.

Newsworthiness
'"A sense of news values" is the first quality of editors - they are the "human sieves of the torrent of news", even more important than an ability to write or a command language.' (Harold Evans - "The college of Osmosis")

Not Much Of A Nail-Biter

Although we came out on top last night against Wales, it definitely wasn't one of the most intense games I've ever watched. The final score was 27 - 19.
With tries from Scott Higginbotham, Will Genia and Pat McCabe, and Berrick Barnes successfully converting, it was clear that it was quite an easy match for the Wallabies.
Hopefully we do just as well, if not better against them over the next two Saturdays.


LADIES AND GENTLEMEN WE HAVE A WINNER!

AT LAST!
The Force tore up the field last Saturday night against the South African Lions!
I don't know if it was because the Lions weren't on their own turf or what but we definitely came out with a much better result!
This was possibly one of the most exciting games of rugby I have EVER watched!
Congratulations to the Force!
This now puts us ahead of the Lions in the leader board.  
We may not be as successful as last year but that's alright, we will come back next year!
As the season is coming closely to an end, it would be excellent to see a few more wins on the board.
Good luck to the boys against the Brumbies in a few weeks time.



Wallabies Team!

The Wallabies team was announced and I am very very excited!
Four of the Western Force members have been selected for the team - David Pocock, Nathan Sharpe, Ben McCalman and Salesi Ma'afu!
Good luck to them in their first match against Scotland! 






Annotated Bibliography


Benson, S. (2012, May 21). Thomson to point finger in defence. The Courier Mail, p. 6.

Simon Benson is an extremely experienced political reporter, having been writing ‘for Sydney’s The Daily Telegraph, where he has worked since 1994’ (Pantera Press, 2012). With this political knowledge and background it would be difficult for Benson to give an un-biased report when discussing the matters at hand with politician Craig Thomson. He begins the report with a description of Thomson’s next move in an ‘attempt to clear his name’, using a quote from Thomson himself. Benson then continues to quite biasedly discuss the repercussions that Thomson’s accusations may have. Benson then uses snippets of an interview that he held with Thomson to ensure that the reader is persuaded to have the same opinion as he does. Benson is an excellent author in that he manages to give the reader quite a biased approach in an extremely stealthy way. By using only his personal selection of the information that was given to him by Thomson he is able manipulate the reader into developing the exact same opinion as him. As previously stated, it would be extremely difficult for someone with Bensons knowledge and experience in the political field to provide us as the readers with an unbiased article. Simon Benson is an exceptional reporter.




Morrow, J. (Reporter). (2012, May 21). Craig Thomson gives statement [Radio Broadcast]. Australia: ABC Radio National. Retrieved from http://www.abc.net.au/radionational/programs/drive/craig-thomson-gives-statement/4024544

Julian Morrow previously to his reporting career had spent a number of years in the legal industry. This becomes quite clear throughout his interview with his ability to manipulate the person he was interviewing.  He begins his segment with a rhetorical question related to Craig Thomson’s innocence. He then continues to establish the current events related to Thomson and explain what Thomson is using to claim is innocence.  Through his tone of voice in this report his is able to manipulate the listener into taking his opinion in this scandal. Morrow then uses specific pieces from Thomson’s statement in Parliament. He then interviews one of companies Thomson is accusing of setting him up. In this interview Morrow is able to manipulate the listener through his questions. Using his legal background and knowledge he is able to ask some very difficult questions. In comparison to the newspaper article, it is evident that through a radio report and interview, it is much less difficult for the reporter to convey his opinion and is able to be much more biased throughout the report. If only through the tone of his voice, it is still clear that radio reporting is the way to go.




Mangos, J. (Writer). (2012, May 21). Thomson defends against accusations [Television broadcast]. Sydney, Australia: Channel 7 News. Retrieved from http://au.news.yahoo.com/video/national/watch/29123840/

John Mangos has been in the journalism industry for numerous years. With this volume of experience it is clear that he is an exceptional journalist. This becomes quite obvious from the very beginning of the segment. Mangos is able to express his opinion on Craig Thomson’s claims through not only the tone in his voice but also his facial expressions. Throughout the entire segment it is clear that Mangos takes an extremely specific approach when discussing Thomson. At the beginning of the section Mangos makes a very clear statement presenting the viewers with his opinion on the current events related to Thomson. Mangos then interviews a political reporter. Throughout this interview pieces from Thomson’s statement in Parliament are shown. It then shows an interview of a man from the company Thomson has accused of setting him up. An interview from a political commentator is then shown followed by a few words from a Liberal Frontbencher and then a speech from the Leader of the House. The segment then finishes with a few more words from the political reporter. It is quite clear that compared to that of a newspaper article and a radio report that television broadcast is a much more effective way to manipulate the audience. As previously stated, the reporters cannot only use the tone of their voice but also their facial expressions to express their opinion.




Bardoel, J. (1996). Beyond Journalism: A Profession between Information Society and Civil Society. European Journal of Communication, 11(3), 283-299. doi: 10.1177/0267323196011003001

Jo Bardoel begins the article with an extremely bold statement about the erosion of journalism and the rise of ‘information society’. Bardoel claims that with ‘the advent of new, interactive communication services such as the Internet, ‘free nets’ and ‘digital cities’ has given rise to expectations that in the future journalistic intervention in political communication will no longer be necessary.’ With Bardoel’s years of experience it becomes apparent that it is quite difficult for her to hide her strong opinions. It is clear that she understands that the upcoming technology will eventually control media she continues to repute it. Throughout the article she continues to argue the question, ‘will journalism become redundant?’ Bardoel makes it clear that to any audience media such as pictures are much more appealing than that of a ‘deep debate on the underlying problems.’ Further on in the article, she develops a formula for the preceding trends which she calls, ‘communication pressure’. Bardoel explains that ‘communication pressure in society consists of a multiplication of volume, speed of circulation and density of public communication.’ This means that this is the fastest technique to provide any type of news to the general public. This technique however, is not something that can be purely done by a journalist writing an article, rather a form of technology producing a picture and sending it off. Bardoel’s article provides the reader with an extremely opinionated view on the survival of journalism in our world.




APA Style Reference List

Bardoel, J. (1996). Beyond Journalism: A Profession between Information Society and Civil Society. European Journal of Communication, 11(3), 283-299. doi: 10.1177/0267323196011003001

Benson, S. (2012, May 21). Thomson to point finger in defence. The Courier Mail, p. 6.  

Mangos, J. (Writer). (2012, May 21). Thomson defends against accusations [Television broadcast]. Sydney, Australia: Channel 7 News. Retrieved from http://au.news.yahoo.com/video/national/watch/29123840/

Morrow, J. (Reporter). (2012, May 21). Craig Thomson gives statement [Radio Broadcast]. Australia: ABC Radio National. Retrieved from http://www.abc.net.au/radionational/programs/drive/craig-thomson-gives-statement/4024544
 
Pantera Press. (2012). Retrieved from http://www.panterapress.com.au/shop/category/13

One Of The Closest Games I've EVER Watched

It was an exceptionally close game!
Unfortunately we came out with a loss but by god was it a close call!
Definately the biggest nail-bitter I had ever watched!
We came out with a loss of 32 - 31 against the Melbourne Rebels.
Better luck next week boys against the Lions!

I Don't Even Want To Talk About It

I'm so embarrassed about this loss!
The Sharks aren't even one of the best teams and they STILL flogged us!
The only positive thing that came from this was that at least we did score a few points...



Another Loss To Add To The Scoreboard

I don't think the Force will make it too far up the leaderboard this year.
With another loss against the Cheetahs, the season definately is NOT looking promising.
It may have been a close game (17 - 13), but in the long run the only thing that really matters is winning...

The Huge Clash I'm Glad I Missed!

So the huge clash that I was so worried about probably turned out for the better.
I decided to miss the game and watch the highlights at a later date.
Lucky I did!
The Stormers flogged the Force 17 - 3!
I didn't watch the highlights because I just knew that it would be so cringe-worthy!
If they don't have a much better game next week against the Cheetahs I may reconsider my loyalty to them!