There are two main types of media –
commercial and public. This week we learnt about the commercial media aspect of
media. Commercial media includes Channel 7, 9, 10, Go, Gem, Eleven, Foxtel,
Austar, APN, Fairfax, News Limited, Southern Cross, Optus and Telstra.
Commercial media exists only because of the advertising they use during breaks
in the show. Commercial media is a profit-driven media production, it is non
government funded, survives or fails on business success and its business is
generating audiences. Commercial media produces newspapers, cable TV, film,
magazines, books, sports, regional newspapers, digital media, radio and outdoor
advertising.
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